INTEGRATED MARKETING & COMMUNICATIONS STRATEGIST

Strategy that connects. Marketing that performs.

I help brands and organizations turn complex objectives into clear communication, engaging campaigns, and meaningful experiences across digital, events, and brand.

Years in the market
0 +
Brands
0 +

15 million + in results

How can I help your business?

Explore the multiple layers of what a generalist can do to bring you the best results.

Brand Positioning

Define how your brand communicates, differentiates, and connects with the right audience.

Campaign Strategy

Build integrated campaigns aligned with business goals, audience behavior, and measurable growth.

Audience Research

Analyze customer behavior, market trends, and competitors to support smarter marketing decisions.

Lead Generation

Develop structured pipeline and systems that improve engagement and attract qualified leads.

Marketing Planning

Organize launches, timelines, communication flows, and strategic priorities for scalable execution.

Performance & Optimization

Track campaign effectiveness, audience engagement, and marketing performance to refine results over time.

Social Media Strategy

Create platform-specific strategies designed to increase visibility, engagement, audience growth, and brand consistency across digital channels.

Content Strategy & Creation

Develop branded content tailored for campaigns, social media, educational initiatives, events, and audience engagement.

SEO & Search Visibility

Optimize digital content and website structure to improve discoverability, organic traffic, and AI-driven search indexing.

Analytics & Performance Tracking

Monitor campaign data, audience behavior, and platform performance to improve decision-making and marketing results.

Email Marketing

Build strategic email campaigns, automated flows, and audience communication systems that strengthen retention and engagement.

Paid Media Campaigns

Plan and manage targeted advertising campaigns focused on reach, lead generation, conversions, and performance optimization.

Corporate Events

Plan and execute professional events designed to strengthen brand presence, audience connection, and organizational goals.

International Productions

Coordinate complex events involving global teams, multicultural communication, logistics, and large-scale operational management.

Brand Experiences

Develop immersive live marketing experiences that combine strategy, storytelling, and audience engagement to create memorable brand interactions.

Production Management

Oversee timelines, vendors, budgets, staffing, logistics, and on-site execution to ensure efficient event delivery.

Stakeholder Coordination

Manage communication between clients, partners, suppliers, creative teams, and operational staff throughout every project phase.

Live Event Strategy

Align audience experience, communication flow, branding, and operational structure to maximize event impact and engagement.

Brand Identity Design

Create visual systems that strengthen brand recognition, communication consistency, and audience perception.

Marketing Materials

Develop digital and print assets for campaigns, presentations, events, social media, and promotional communication

Social Media Design

Design platform-optimized visual content that supports engagement, clarity, and brand alignment across digital channels

Presentation & Pitch Design

Build professional presentations and branded decks focused on communication clarity, storytelling, and visual impact.

Event & Experiential Design

Support live experiences through visual direction, branded environments, signage, and audience-focused communication materials.

Creative Direction

Align visual language, messaging, and campaign aesthetics to ensure cohesive brand experiences across platforms and touchpoints.

Strategic Planning

Develop structured project roadmaps aligned with business goals, operational priorities, and delivery timelines

Workflow Organization

Create efficient systems for task management, communication flow, approvals, and cross-functional collaboration.

Team Coordination

Manage multidisciplinary teams, external vendors, stakeholders, and production partners across complex projects.

Timeline & Deadline Management

Oversee schedules, milestones, dependencies, and execution phases to maintain efficiency and delivery standards.

Budget & Resource Management

Coordinate budgets, resource allocation, supplier management, and operational logistics with a focus on optimization and accountability.

Problem Solving & Execution

Identify operational risks, adapt quickly to changing demands, and maintain project continuity in high-pressure environments.

global projects real impact

MY APPROACH

Strategy. Execution. Results. Analyze. Optimize. Repeat.

Strategic Marketing

Integrated campaigns, audience engagement, and communication strategies designed to connect brand positioning with measurable business goals

Brand & Communication

Clear messaging, storytelling, and multi-channel communication systems that strengthen brand perception and audience trust.

Operations & Execution

Cross-functional coordination, workflow management, and hands-on execution built to keep projects moving efficiently in fast-paced environments.

Contact

Reach out and let's talk about your business's needs!

What people are saying

Vicente Ramos Content Producer at the Department of Science and Technology at the Ministry of Health
An excellent, competent, and proactive professional. Always willing to help, bringing creative ideas, great friendliness, and adding value not only to the execution of tasks but also to the daily work environment. I have great admiration and respect for her work and for all the projects we shared together!
Luiz Victorino Partner at Clave Consultoria
Paula is a highly motivated and tenacious professional. She consistently impressed both me and the team with her ability to balance multiple tasks and objectives simultaneously. She has a sharp eye for detail, ensuring that every aspect of a project is handled meticulously without sacrificing deadlines. Her exceptional organizational skills and team communication always kept workflows smooth and projects on schedule and within budget. She has a deep understanding of marketing principles and execution, developing compelling strategies that deliver results. In addition, her experience in event planning covers every stage of the process, ensuring a truly unforgettable experience for participants.
Flavia GomesSpecialist in Corporate Communication, Media Training, and Press Relations.
Paula has always been a dedicated professional committed to delivering results in her field. A specialist in Digital Marketing, Paula managed projects and teams with great mastery and expertise. She led the management of several medium- and large-sized clients in the digital sector, always with the goal of increasing social presence and engaging target audiences effectively and institutionally. One of Paula’s responsibilities was ensuring that clients’ visions and objectives were communicated in a way that reflected Santafé’s efforts. Paula also developed briefings and reports, supervised social media channels to ensure agile responses, worked on digital crisis mitigation strategies, and acted in client communication with the press, focused on the digital area. I am certain that Paula is capable of succeeding in any organization, consistently delivering exceptional results.
Beatriz CavalcanteCustomer Success Analyst | Customer Loyalty & Delight | Churn Reduction | Strategic After-Sales
Working with Paula is a privilege I carry with great appreciation. She is an outstanding professional — extremely competent, creative, and with an energy that inspires the entire team. She delivers excellence in everything she does, pays attention to every detail, collaborates naturally, and has a remarkable presence both professionally and personally. I had the honor of sharing intense moments with her during major events such as Arnold Conference, Nutrição Brasil, and the Efficient Nutrition Meeting. I witnessed firsthand her dedication, her care with every stage of the process, and the way she leads and organizes everything with mastery.
Marcos Apene do AmaralAccount Executive [Full-Cycle] | SMB | GTM & Partnerships
Paula is one of those rare professionals who doesn’t just do marketing — she builds the engine behind it. During our time at NextWaveSTEM, she led initiatives across strategy and execution, from high-volume email campaigns and pipeline-focused outreach to webinars that generated real revenue opportunities. What stands out most is her ownership, versatility, and ability to move seamlessly between creative and technical work — from SEO and content strategy to LMS management and AI-driven indexing. Highly reliable, deeply competent, and someone who turns marketing into measurable growth, revenue, and brand awareness.
Brunno Falcão Founder @ Science Play
Paula demonstrates remarkable adaptability, readily embracing new technologies, industry trends, and unexpected circumstances. Her resourceful nature allows her to think creatively and find innovative solutions to overcome obstacles, consistently exceeding expectations. During our time at SciencePlay, she was an invaluable asset to our team. Her exceptional multitasking abilities, multidisciplinary knowledge, and adaptability are what make her such a highly skilled professional. I recommend Paula with great confidence and enthusiasm. She is truly a change-maker who consistently delivers outstanding results.
Yasmin AguiarCommercial Management | High-Ticket Customer Success | Sales Scaling & Retention
Paula is someone who is constantly striving to grow. She is always studying, staying updated, and bringing forward ideas and solutions with creativity and vision. Working alongside her helped me grow both professionally and personally. If I could build my dream team, she would absolutely be part of it. I recommend her with complete confidence. Wherever Paula is, excellence follows — and everyone around her grows with her.